Services

At The Shad Co, we offer a full range of professional bicycle services to keep you riding smoothly and safely. Whether you're a weekend warrior, a competitive racer, or simply someone who loves to explore the outdoors, our expert technicians are here to ensure your bike performs at its best.

Repairs & Maintenance

We specialize in quick, reliable repairs for all types of bikes. Whether it’s fixing a flat tire, replacing a broken chain, or addressing complex issues, we’ve got you covered. We use high-quality parts and ensure your bike is ready before you leave.

Custom Builds

Looking for something unique? Our team can help design and build the perfect bike tailored to your specific needs and preferences. From selecting the right frame to custom components, we’ll bring your dream bike to life.

Hydration & Accessory Installation

Looking to upgrade your ride? We offer expert installation of bike accessories such as hydration systems, racks, lights, and more to make your cycling experience even better.

Race Prep

For competitive riders, our expert technicians provide race-ready bike preparation. From fine-tuning components to adjusting suspension for speed, we make sure you’re ready to perform at your best.

**ALL SERVICE RATES ARE LABOR ONLY, PARTS ARE ADDITIONAL WHERE APPLICABLE**

Service Packages

Level 1 Tune - $75

Twice a year or every 500 miles / 50 hours

* Bike washed and drive-train de-greased

* Nut and bolt check torqued to factory specs

* Chain lubed

* Tires inflated

* Derailleurs adjusted

* Brakes adjusted

* Hub and headset checked and adjusted

Level 2 Tune - $150

Twice a year or every 1000 miles / 100 hours

* Bike washed

* Drive-train removed and cleaned or replacement

* Nut and bolt check torqued to factory specs

* Chain lubed

*Tires inflated

* Derailleurs adjusted

* Brakes adjusted

* Headset and bottom bracket checked / adjusted

* Cable replacement as needed (parts additional)

** Hydraulic disc bleed additional $25 per brake

Level 3 Tune - $250

Once a year or every 2000 miles / 200 hours

* Bike washed

* Drive-train removed and cleaned or replacement

* Nut and bolt check torqued to factory specs

* Chain lubed

*Tires inflated

* Derailleurs adjusted

* Brakes adjusted / bleed front and rear

* Headset and bottom bracket checked / adjusted

* Cable replacement as needed (parts additional)

* Minor wheel true as needed

* Suspension service fork and shock (parts additional)

Suspension Service & Tuning

Bicycle suspension tuning is the art of fine-tuning your bike's suspension system to match your unique riding style, preferences, and the specific terrain you ride on. A well-tuned suspension can transform your biking experience, providing better control, improved comfort, and enhanced performance on every ride.

Suspension systems are designed to absorb impacts, smooth out rough terrain, and provide the necessary stability and control you need for a safe and enjoyable ride. However, to get the most out of your suspension, it needs to be properly adjusted to suit your weight, riding style, and the conditions you encounter on your rides. Suspension tuning involves carefully adjusting various settings like air pressure, rebound, and compression damping to optimize how the suspension responds to different types of terrain.

Key Suspension Adjustments for Optimal Performance:

Air Pressure & Air Volume: Adjusting the air pressure and air volume in your fork and shock plays a crucial role in controlling how your suspension performs. The right air pressure ensures your suspension responds efficiently, offering the ideal balance of comfort and responsiveness. Proper air volume, on the other hand, fine-tunes the shock's progression, helping to prevent harsh bottom-outs on big hits while maintaining a smooth, controlled ride. By adjusting both, we can achieve the perfect setup that enhances performance and reduces fatigue, ensuring you get the most out of your ride.
Rebound: Rebound damping controls the speed at which the suspension returns to its original position after compressing. Proper rebound tuning helps maintain control and stability, preventing the suspension from bouncing back too quickly or too slowly, which can affect your handling. This is often the most overlooked adjustment and can be the difference between an enjoyable experience and ending up with a mouth full of dirt!
Compression Damping: Compression damping regulates how your suspension reacts to bumps and impacts. By adjusting the compression settings, you can make your suspension stiffer or softer, depending on whether you need more responsiveness on rough terrain or a smoother ride on more controlled surfaces.

Custom Suspension Tuning with Vorsprung

In addition to standard servicing, we are a custom tuning dealership for Vorsprung – a leading brand known for its innovative suspension solutions. Vorsprung’s products, such as the Luftkappe (air spring upgrade) and Smashpot (coil conversion), offer unmatched performance improvements for riders seeking advanced suspension performance. Whether you need a full suspension overhaul or minor tweaks for your existing setup, we are here to help you achieve your ideal ride.

Vorsprung’s custom-tuned suspension products provide a significant boost in control, comfort, and responsiveness, allowing you to push the limits of your bike's potential. By upgrading to Vorsprung’s high-performance solutions, you can experience smoother handling, better traction, and a more efficient ride, all while maintaining a high level of durability.

Expert Suspension Tuning for All Major Brands

We specialize in suspension tuning and servicing for all major suspension brands. Whether you're riding a mountain bike, a cross-country bike, or an enduro machine, we have the experience and knowledge to fine-tune your suspension to meet your needs. We service and tune suspension systems from trusted brands, including:

FOX
RockShox
DVO
Öhlins
Cane Creek
SR Suntour
Manitou
Marzocchi

We understand that every rider has different needs, which is why we take the time to assess your riding style and the type of terrain you tackle. Whether you're hitting smooth cross-country trails, bombing down technical descents, or navigating through rocky terrain, our expert technicians will ensure your suspension is dialed in perfectly for the best ride possible.

Why Choose The Shad Co. for Suspension Tuning?

Experienced Technicians: Our team of certified technicians has extensive experience working with all major suspension brands. We’re dedicated to providing the best service and ensuring your suspension is finely tuned to meet your needs.
Personalized Service: We take the time to understand your specific riding style and terrain preferences. Our custom tuning ensures that your suspension performs at its best, no matter your cycling discipline.
State-of-the-Art Equipment: We use the latest technology and diagnostic tools to ensure precision when tuning your suspension. Whether it's adjusting air pressures or installing custom tuning parts, we guarantee top-tier results.
Top-Tier Brands and Products: From factory servicing to advanced custom upgrades, we work with the best brands in the industry, including Vorsprung, to give you superior suspension performance.

Bike Fitting

At The Shad Co, we understand that a proper bike fit is essential for an enjoyable and efficient riding experience. Our comprehensive Bicycle Fit Service is designed to optimize your bike setup, ensuring maximum comfort, efficiency, and injury prevention, whether you're a casual rider, a weekend enthusiast, or a competitive cyclist.

Why is Bike Fit Important?

An improper bike fit can lead to discomfort, inefficient pedaling, and even long-term injuries. Whether you're experiencing knee pain, back discomfort, or numb hands, a poor fit might be the cause. Our goal is to correct any misalignments and ensure your bike is adjusted to your unique body shape and riding style.

What to Expect During Your Fit Session:

Initial Consultation: Our certified bike fitter will begin by discussing your cycling goals, any current discomforts or pain points, and your riding style. This helps us understand your needs and tailor the fit to optimize your performance.
Comprehensive Body Measurement: We take precise measurements of your body, including your leg length, arm span, torso length, and flexibility. These measurements help us create a custom fit that matches your body’s unique proportions.
Riding Style Assessment: Our fitter will evaluate your riding posture and style, such as your preferred riding position (upright or aggressive) and any issues you’ve experienced, like muscle strain or fatigue. We assess how you typically ride and adjust your bike for the best balance between comfort and efficiency.
Component Adjustments: The core of the fit is adjusting key components to suit your body and riding style:
- Saddle Height and Position: Proper saddle height ensures efficient pedaling mechanics and reduces strain on your knees and hips. We fine-tune the saddle's fore-aft position to ensure proper leg extension and comfort.
- Handlebar Height and Reach: We adjust the handlebar height and reach to ensure optimal upper body posture, allowing for better control and reduced stress on your back, shoulders, and hands.
- Cleat Placement: The correct cleat position is essential for effective pedaling and injury prevention. We carefully align your cleats to optimize your pedal stroke, improve power transfer, and prevent knee or ankle discomfort.
Fine-Tuning for Comfort: In addition to the core adjustments, we fine-tune any other relevant aspects of your bike, including suspension setup (for mountain bikes), tire pressure, and even handlebars or grips, to ensure a smooth, comfortable ride.
Follow-Up Session: After your initial fit, we offer a follow-up session to ensure everything is dialed in perfectly. As you ride more, you might find small adjustments that further enhance comfort or performance. We’re here to make sure your bike setup is always at its best.

Benefits of Professional Bicycle Fit:

Injury Prevention: A proper fit reduces the risk of overuse injuries by minimizing joint strain and improper pedaling mechanics.
Increased Efficiency: Correct alignment ensures that you’re pedaling in the most efficient way possible, helping you ride longer distances with less fatigue.
Enhanced Comfort: By addressing issues like saddle soreness, hand numbness, or back pain, we make sure that every ride is as comfortable as possible.
Optimized Performance: A precise fit allows for better power transfer, more control, and faster speeds. Whether you’re racing or riding for fun, you’ll feel the difference in your performance.

Why Choose Us for Your Bike Fit?

Certified Fitters: Our fitters are trained and certified in the latest fitting techniques, ensuring you receive the highest quality service and the most accurate adjustments.
Personalized Service: We understand that every rider is different, and we take the time to assess your needs, goals, and preferences to tailor the fit specifically to you.
Ongoing Support: We’re committed to your cycling journey, and we offer follow-up consultations to make sure your bike continues to fit you perfectly as your riding style evolves.

Get ready to experience the full potential of your bike with a professional fit from The Shad Co. Whether you're looking to ride longer distances without discomfort or aiming for better performance on race day, our fit service is your first step toward a more enjoyable cycling experience.

Wheel Building

Over 1,500 Wheels and Counting!

We take pride in our extensive experience and craftsmanship when it comes to building custom wheels. With over 1,500 wheels built and counting, we’ve become the trusted experts in creating high-performance, durable wheels for all types of riders. From road warriors to mountain explorers, we specialize in building wheels that are not only functional but built to last.

Our wheel-building expertise spans a wide variety of bicycles, including:

Road Bikes: Whether you’re a competitive racer or a casual road cyclist, we create wheels designed to deliver maximum speed, smoothness, and durability on any paved surface. Our custom wheels are engineered for responsive handling, minimal drag, and optimal performance on every ride.
Mountain Bikes: For riders who tackle rugged trails and rough terrains, we build wheels that can handle the toughest conditions. Our mountain bike wheels are designed for strength, impact resistance, and smooth performance, ensuring you can ride with confidence no matter the terrain.
Cruiser Bikes: For those who love leisurely rides on the beach or through the neighborhood, we craft wheels that combine style and durability. Our cruiser bike wheels are designed for a smooth, comfortable ride, so you can relax and enjoy the journey.
Custom Builds: We’ve even had the unique pleasure of building wheels for unconventional bikes, including a 52-inch Penny Farthing! Whether it’s a one-of-a-kind custom bike or a specialty project, no build is too big or too unique for our skilled team. We’re always up for a challenge, and we love creating wheels that are as unique as the riders who use them.

Every wheel we build is carefully crafted with top-quality materials, precision engineering, and attention to detail. We don’t just build wheels – we build wheels that enhance your riding experience, giving you a smoother, more reliable ride, no matter the bike or the terrain. From the initial consultation to the final test ride, we’re committed to creating custom wheels that match your specific needs and riding style. So, whether you're looking for a performance-focused wheelset for your road bike, durable wheels for your mountain bike, or something totally unique, you can count on The Shad Co. to deliver wheels that will take your ride to the next level.