All Posts

Remember when mountain bikes were fun? Not "spend-three-grand-on-a-carbon-layup-consultation" fun, but actual "I-can't-believe-I-just-manualed-through-that-rock-garden" fun? Well, Fairdale remembers. And they've built a bike that's here to remind you what riding is supposed to feel like. Photo courtesy of fairdalebikes.com The BMX Company That Said "Let's Make a Mountain Bike" Here's the thing about Fairdale: they're not your typical mountain bike company trying to make ever

So you bought a shiny new bike, and it came with a warranty. Excellent! You're protected! Nothing can go wrong because the manufacturer has your back, right? Well... sort of. Maybe. Depending on what happened. And how you can prove it. And whether Mercury is in retrograde. Here's a conversation we have at The Shad Co approximately once a week: Customer : "My [insert component here] broke. It's under warranty, right?" Us : "Well, let's see what happened..." Customer : "I was j

You've got a great bike. You've been riding regularly. You're staying hydrated (because, Arizona). But something feels... off. Maybe your lower back aches after every ride. Or your hands go numb on long descents. Perhaps your knees are staging a protest every time you tackle South Mountain. You might think you're just getting old, or that cycling is supposed to hurt a little, or that you need to toughen up. Here's the truth: your bike might be working against you instead of

When community and nature come together, incredible things happen. That’s exactly what we’re witnessing in the relationship between The Shad Co bicycle shop and the Hawes Trail Alliance (HTA). Together, they’ve not only helped grow awareness for the beauty of the Hawes Trail network but also created a space where cyclists, hikers, and outdoor enthusiasts can come together to protect and preserve these cherished trails. A Partnership That Paves the Way for Community Engagement